Privacy Policy

Effective Date: December 12, 2025



Overview

TryLab ("we," "our," or "us") operates an A/B testing and conversion optimization application for Shopify merchants. This Privacy Policy explains how we handle information when you use our application and related services (collectively, our "Services").

By using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our Services.


California Residents: This policy includes information required by the California Privacy Rights Act ("CPRA"). California-specific rights are detailed in the "Your Rights" section below.


Scope


This Privacy Policy covers:

  • Information collected through our Shopify application

  • Data received from Shopify's APIs when you use our Services

  • Information you provide directly to us

  • Data collected automatically through your use of our Services

This Privacy Policy does not cover:

  • Information collected outside of our Services

  • Third-party websites or services that may link to our Services

  • Information collected by Shopify or other third parties independently


Information We Collect


Information You Provide


When you use our Services, you may provide us with:

  • Account information (name, email address, business details)

  • Communication preferences

  • Feedback and support requests

  • Payment and billing information (processed through Shopify's billing system)


Information from Shopify


When you install and use our application, we access certain data through Shopify's APIs to provide our Services:

  • Product Information: Product data, variants, and inventory information needed to run A/B tests

  • Theme Data: Theme files and templates to implement test variants

  • Order Data: Transaction information to measure conversion rates and test performance

  • Store Settings: Basic store configuration relevant to A/B testing functionality


Important: We do not collect personally identifiable customer information (names, email addresses, phone numbers, or physical addresses) from Shopify's APIs. Our Services focus on product and storefront optimization, not individual customer data.



Automatically Collected Information



When you interact with our Services, we automatically collect:

  • Technical Data: IP address, browser type, device information, operating system

  • Usage Data: How you interact with our application, features used, time spent

  • Performance Data: Application performance metrics, error logs, system diagnostics

  • Location Data: General geographic location derived from IP address (country/region level only)


Cookies and Similar Technologies


We use cookies and similar tracking technologies to:

  • Maintain your session and authentication state

  • Remember your preferences and settings

  • Analyze how our Services are used

  • Improve functionality and user experience


You can control cookies through your browser settings, though disabling certain cookies may limit functionality.


How We Use Your Information


We use the information we collect to:


  1. Deliver Our Services: Provide A/B testing functionality, analyze test results, and generate optimization insights

  2. Maintain and Improve: Fix bugs, enhance features, and develop new capabilities

  3. Communicate: Respond to support requests, send important service updates, and provide customer service

  4. Analytics: Understand usage patterns to improve our Services

  5. Security: Detect and prevent fraud, abuse, and security threats

  6. Legal Compliance: Meet legal obligations and enforce our terms of service


We do not use your information for purposes unrelated to providing and improving our Services without your explicit consent.


How We Share Your Information


Service Providers


We work with trusted third-party service providers who help us operate our Services. These providers may access your information only to perform specific tasks on our behalf and are contractually obligated to protect your data.


Business Transfers


If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership.

Legal Requirements


We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to:

  • Comply with legal obligations

  • Protect our rights, property, or safety

  • Protect the rights, property, or safety of our users or others

  • Investigate fraud or security issues


With Your Consent


We may share your information in other ways with your explicit consent.


We do not sell your personal information to third parties.


Data Retention


We retain your information for as long as necessary to:

  • Provide our Services to you

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

  • Maintain security and prevent fraud


When you delete your account or uninstall our application, we will delete or anonymize your personal information within a reasonable timeframe, except where we are required to retain it for legal purposes.


Your Rights and Choices


Access and Correction


You can access and update your account information at any time through our application settings. If you need assistance, contact us using the information below.


Data Portability


You may request a copy of your personal information in a structured, machine-readable format.

Deletion


You can request deletion of your personal information by uninstalling our application or contacting us directly. We will honor your request subject to legal retention requirements.


Opt-Out of Marketing


If you receive marketing communications from us, you can opt out at any time by:

  • Clicking the unsubscribe link in any marketing email

  • Contacting us directly at privacy@trylab.com


California Privacy Rights


If you are a California resident, you have additional rights under the CPRA:

  • Right to Know: Request information about what personal information we collect, use, and disclose

  • Right to Delete: Request deletion of your personal information

  • Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal information)

  • Right to Non-Discrimination: Exercise your privacy rights without discrimination


To exercise these rights, contact us at privacy@trylab.com. We will respond within 45 days.


European Privacy Rights


If you are located in the European Economic Area, you have rights under the General Data Protection Regulation (GDPR):

  • Right to access your personal data

  • Right to rectification of inaccurate data

  • Right to erasure ("right to be forgotten")

  • Right to restrict processing

  • Right to data portability

  • Right to object to processing

  • Right to withdraw consent


To exercise these rights, contact us at privacy@trylab.com.


Data Security


We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest

  • Regular security assessments and updates

  • Access controls and authentication requirements

  • Secure data storage and backup procedures


However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.


International Data Transfers


Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your country. By using our Services, you consent to the transfer of your information to these countries.


We take steps to ensure that your information receives adequate protection in accordance with this Privacy Policy, regardless of where it is processed.


Children's Privacy


Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.


Changes to This Privacy Policy


We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on our application

  • Updating the "Effective Date" at the top of this policy

  • Sending you an email notification (for significant changes)


Your continued use of our Services after changes become effective constitutes acceptance of the updated Privacy Policy.


Shopify Integration


Our application integrates with Shopify's platform to provide A/B testing services. When you install our application:

  • We request specific permissions to access data necessary for A/B testing functionality

  • We only access data required to provide our Services

  • We do not access customer personal information (names, emails, addresses)

  • We comply with Shopify's API terms and data protection requirements


The data we access through Shopify's APIs is used solely to:

  • Create and manage A/B test variants

  • Measure test performance and conversion rates

  • Generate optimization insights and recommendations


Contact Us


If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:


Email: support@trylab.io


We will respond to your inquiry as soon as possible, typically within 30 days.


Additional Information


Third-Party Services


Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.


Do Not Track Signals


Some browsers offer a "Do Not Track" feature. Our Services do not currently respond to Do Not Track signals, as there is no industry standard for how to respond to such signals.



Last Updated: December 12, 2025